Glamtush
No Result
View All Result
  • Home
  • News
    • Education
    • Health
    • Metro/Crime
    • Nigeria News
    • Photo News
    • World News
  • Politics
  • Business & Brands
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • Telemundo
    • Telenovelas
  • Sports
  • Fashion
    • Accessories
    • Celeb Style
    • Designers
    • Lookbook
    • Style Crush
    • Trends
    • Who Wore It Better
  • Features
    • Dear Angie
    • Interviews
    • Opinions
  • Beauty
    • Hair
    • Skin
    • Nails
  • Lifestyle
    • Career
    • Food & Drinks
    • Fitness
    • Travels
    • Weddings
  • Events
  • Relationship
  • Home
  • News
    • Education
    • Health
    • Metro/Crime
    • Nigeria News
    • Photo News
    • World News
  • Politics
  • Business & Brands
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • Telemundo
    • Telenovelas
  • Sports
  • Fashion
    • Accessories
    • Celeb Style
    • Designers
    • Lookbook
    • Style Crush
    • Trends
    • Who Wore It Better
  • Features
    • Dear Angie
    • Interviews
    • Opinions
  • Beauty
    • Hair
    • Skin
    • Nails
  • Lifestyle
    • Career
    • Food & Drinks
    • Fitness
    • Travels
    • Weddings
  • Events
  • Relationship
No Result
View All Result
Glamtush
No Result
View All Result
Home News

YouTube Music Backs Two Nigerian Organisations Dedicated To Boosting Continent’s Creative Economy

byAngela Davies
December 5, 2021
in News, World News
YouTube Music
Share on FacebookShare on TwitterShare on Whatsapp

YouTube Music has reaffirmed its commitment to supporting African creative voices by providing financial grants, capacity development training and advisory to two organisations that nurture African creative talent and export it.

In keeping with YouTube Music’s commitment to the development of the African creative industry, Briteswan and iManage Africa Entertainment Limited will receive support to help them scale up their initiatives to develop music creatives on the continent.

This move is set to directly impact an estimated 300 participants in initiatives led by these organisations.

 

  • Briteswan’s ‘The Audiogirl initiative’ seeks to economically empower women by closing the gender gap in the music creation segment

  • iManage Africa Entertainment Limited’s ‘Music Business Academy for Africa (MBA)’, is an initiative dedicated to developing a more informed and empowered workforce for the African music and entertainment industry

“We are committed to exporting African music to listeners across the world and want to continue to play our part in the development of the continent’s rapidly growing creative economy especially with respect to music,” says Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa.

Access to the internet has opened up opportunities for African creatives to display their talents to a global audience, thereby, creating jobs that can boost national economies.  In Nigeria, the creative industry accounted for roughly 730 billion Naira (roughly 1.8 billion dollars) of Nigeria’s GDP in 2020. Through this initiative, YouTube will enable the two organisations to scale their ongoing work to help more young African creatives learn and acquire the skills to improve their craft, and export their music to the world.

“The rise of Nigeria’s globally celebrated musical artists points to the opportunities that exist in the creative economy. As we work towards the post-Covid 19 recovery of industries, it is important to be intentional about unearthing brimming talent and potential among creatives – many of whom are young people. YouTube Music’s dedication to the growth of music creatives in the region is well-timed and commended”, says Sunday Dare, Nigeria’s Minister of Youths and Sports Development.

Over the past few years, YouTube has helped spotlight African culture and export it to global audiences. Burna Boy who won the Grammy’s Global Music Award in 2021  with his album, ‘Twice as Tall’ and who  has now been nominated for the third time for a Grammy Award, was spotlighted by YouTube as an Artist on the Rise in 2018. In 2019, YouTube announced an initiative to support Nigerian artists in collaboration with Mr Eazi’s empawa Africa to support 10 local artists to develop their craft. Tems and Bella Shmurda were also selected to be part of YouTube Music’s international artist development program, Foundry in 2020 and 2021 respectively.

YouTube Music also deepened investments in Black communities by opening applications to the #YouTubeBlack Voices Music Class of 2022, aimed at enabling Black artists, songwriters and producers worldwide to commercialise their work. Eight African artists, songwriters and producers were admitted to the #YouTubeBlack Voices Music Class of 2022.

“We see the support given to the two Nigerian pan-African organizations as a partnership for the advancement of music creatives in Africa who in-turn will be key players that contribute positively towards the emerging creative sector in the continent,” Awofisayo concludes.

READ ALSO  NDLEA Arrest Italy-Bound Lady, Pregnant Woman, Fake Soldier For Drug Trafficking

About YoutTube

Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. www.youtube.com. For more information, visit our Google Africa Blog: google-africa.blogspot.com. You can also follow Google’s Africa team on Twitter: twitter.com/googleafrica.

About AudioGirl Initiative by Briteswan

The AudioGirl Initiative is a female-focused Initiative that seeks to empower women economically by closing the gender disproportion in the music creation segment. The AudioGirl Initiative is a 10-day bootcamp for 12 selected females (between the Ages of 18 and 35) that focuses primarily on the Music Creation Process – Songwriting, Music Production, Mixing, Mastering and Distribution. The Program includes both a training and a competition segment where the Top 3 finalists will be selected to work on an End of Year Album Project.

About Music Business Academy for Africa by iManage Africa Entertainment Limited 

The Music Business Academy (MBA) for Africa is a platform dedicated to developing a more informed and empowered workforce for the African Music and Entertainment industry. MBA for Africa started as an Internship Programme in 2017 and later became a Talent Management Training Programme. Program and curriculum developed with an African focus in collaboration with Dr Carlos Chirinos (Director of Music and Social lab) at the department of Music Business, NYU. 300 Participants will be selected to be a part of the program with 50 participants selected for further YouTube support.

READ ALSO  Rafael Nadal Records 101st French Open Win

READ ALSO

How Five-Year-Old Pupil Drowned During Swimming Lesson In Lagos

2023: Make Me The Man To Bring Back Lost Glory Of Nigeria, Udom Tells Enugu Delegates

Related

Related Posts

Drowned
Metro/Crime

How Five-Year-Old Pupil Drowned During Swimming Lesson In Lagos

May 19, 2022
Udom
News

2023: Make Me The Man To Bring Back Lost Glory Of Nigeria, Udom Tells Enugu Delegates

May 19, 2022
Nigerian Newspaper
News

Nigerian Newspaper Headlines & Naija News Today, Thursday 19th May 2022

May 19, 2022
Marwa Applauds NAOSRE
News

NAOSRE Re Affirms Support To Security Agencies As Police Service Commission Promotes Officers

May 19, 2022
Nsima Ekere
Metro/Crime

BREAKING: EFCC Arrests Former NDDC Boss, Nsima Ekere Over N47bn Fraud

May 18, 2022
Dei Dei Abuja
News

VIDEO: 5 Killed As Traders, Okada Riders Clash In Dei Dei Abuja

May 18, 2022
Next Post
YouTube Celebrates Africa Month

HouseOfAjebo, Official Broda Shaggi Lead As Top Nigerian Content Creators On Youtube’s 2021 Top 10 Lists

Lace Styles
Drowned

How Five-Year-Old Pupil Drowned During Swimming Lesson In Lagos

May 19, 2022
Open Banking In Nigeria

CBN Issues Guidelines For Open Banking In Nigeria To Enhance Financial Services

May 19, 2022
Udom

2023: Make Me The Man To Bring Back Lost Glory Of Nigeria, Udom Tells Enugu Delegates

May 19, 2022
Nigerian Newspaper

Nigerian Newspaper Headlines & Naija News Today, Thursday 19th May 2022

May 19, 2022
Marwa Applauds NAOSRE

NAOSRE Re Affirms Support To Security Agencies As Police Service Commission Promotes Officers

May 19, 2022
Nsima Ekere

BREAKING: EFCC Arrests Former NDDC Boss, Nsima Ekere Over N47bn Fraud

May 18, 2022
Dei Dei Abuja

VIDEO: 5 Killed As Traders, Okada Riders Clash In Dei Dei Abuja

May 18, 2022
Okada In Lagos

Sanwo-Olu Bans Okada In Lagos, See Affected Areas

May 18, 2022
Nigerian Idol Season 7

Progress And Zadok Battle For Grand Prize Of Nigerian Idol Season 7, Know Fate On Sunday

May 18, 2022
Casino Clothing

What Is Casino Clothing: What Is Appropriate For The Occasion And What Is Not?

May 18, 2022

Glamtush is a fashion, beauty and lifestyle online magazine. We bring to you latest trends in fashion, beauty and lifestyle as well as those making the fashion world interesting and adorable.

  • About Us
  • Advertise
  • Terms And Conditions
  • Write for Us

© 2022 Glamtush

No Result
View All Result
  • Home
  • News
    • Education
    • Health
    • Metro/Crime
    • Nigeria News
    • Photo News
    • World News
  • Politics
  • Business & Brands
  • Entertainment
    • Celebrities
    • Movies
    • Music
    • Telemundo
    • Telenovelas
  • Sports
  • Fashion
    • Accessories
    • Celeb Style
    • Designers
    • Lookbook
    • Style Crush
    • Trends
    • Who Wore It Better
  • Features
    • Dear Angie
    • Interviews
    • Opinions
  • Beauty
    • Hair
    • Skin
    • Nails
  • Lifestyle
    • Career
    • Food & Drinks
    • Fitness
    • Travels
    • Weddings
  • Events
  • Relationship

© 2022 Glamtush