Lagosians and fun seekers at the on-going Nigeria Beer Festival will have a swell time as Nigeria’s hip hop artiste, Innocent Idibia, popularly known as TuFace, will perform at the Atlantic City Water Front venue of the event today, Thursday, September 28, to spice up the excitement of the participants.
Akinola Oluwaleimu, General Manager of On and One Events Limited, organisers of the event, has noted that the festival is indeed a carnival of entertainment, sales, tourism and a gathering of the largest community of beer consumers from across the country.
He added that it presents economic value for brands and the nation’s economy. Oluwaleimu further explained that the festival will see Nigeria enrol into the league of Beer Festivals around the world, and boost the country’s tourism opportunities.
“Nigeria Beer Festival has remained a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country and beyond with economic value for the brands and the economy at large,” Oluwaleimu said.
Mr. Babatunde Annan, Deputy Director, Creative Arts, who represented the Permanent Secretary in the State Ministry of Tourism had earlier explained that the Lagos State government is collaborating with beer brewers in the country and their counterparts across the globe to stimulate the economic and tourism potentials in the State.
Governor Akinwunmi Ambode is expected to close the festival with an Independence Day Mega Concert that will parade an array of A-list Nigerian artistes.