Leggings are considered a wardrobe staple today. Women tend to use them for various reasons, as they are trendy and comfortable.
Over the last few years, several trends have fuelled the drastic expansion and growth of the daily wear item.
When it comes to leggings in Australia, people have a wide range of options to choose from. Multiple sustainable, locally sourced, and produced brands have made their way into the market and are flourishing.
Development of Athleisure
The difference between gym clothes and casual clothing has blurred more than ever. Given the pandemic, most women exercised within their homes to stay fit. Leggings allow users to transition between leisure time and exercises easily.
The industry refers to this trend as the Athleisure range. With the rise in the movement, various products have been included under this category. Yoga pants, sports bras, hoodies, shorts, track pants, and joggers fall under this category. This provides customers with a wide range of products to choose from.
The products are all versatile. The individual pieces can be mixed and matched with other elements, giving rise to multiple combinations. This leads to a stark decrease in the size and volume of clothes purchased for the two activities individually.
The Rise in the Number of People Adopting the Yoga Culture
There has been a rise in people opting for yoga to get their daily workouts. The need for more fun colours and exciting prints has increased due to this shift.
People no longer prefer the standard colour palette. The introduction of printed leggings in pastel colours saw many users readily shift their buying behaviour.
Demand for Increased Sustainability
Today’s customers are well informed. They are aware of the impact we as a race have on the planet and are consciously attempting to be more environment-friendly in their choices.
Most companies are increasing sustainably sourced organic materials in their manufacturing processes. With leggings, Australia is leading the way with organic and manufactured products, keeping the environment in mind.
The increased use of recycled polyester and low-impact dyes is also credited to this trend. The conscious effort to reduce energy consumption and release toxic emissions has revolutionised the way manufacturers think. Several companies have ditched plastic in their packaging and adopted alternative solutions.
The Need for More Inclusivity
Today’s consumers are much more progressive in their ways of thinking. Women of all shapes and sizes have taken to social media to document various aspects of their lives. This broad mindset is something that manufacturers need to cater to.
Brands have been focusing their efforts on providing a range of products that cater to women of all body types. Consumers want to see the efforts and commitment that companies are making towards being more diverse and inclusive.
This has also led to the appearance of a wide range of women with different body sizes coming together to model these pieces for brands.
With the rise in trends and growth in the thought process of consumers, brands are required to up their game. It is the need of the hour and will help them sustain in the ever-changing market.
From the increase in popularity of athleisure to the demand for more transparency and inclusivity, today’s customers know what they want and do not settle for anything less. Brands must keep a close eye on the trends and develop their processes to stay relevant.