If you’re organizing a Christmas market, there’s no guarantee that it’ll attract customers. For that, you’ll have to start promoting it early.
Its success depends on your marketing strategy. Keep these 5 advertising tips in mind when organizing your Christmas market.
A Christmas market is only as good as your marketing strategy. You want to maximize traction so that more people attend the event and sales ramp up. The question is, how do you get people to come to your Christmas market?
In this blog, we’ll discuss 5 tried and tested promotional strategies that will compel people to attend your Christmas market and be part of the festivities.
Use flyers to disseminate the information
For a public event like a Christmas market, there’s no better way to put Christmas market flyers in high-traffic areas near the venue. These could be train stations, public parks, malls, and commercial skyscrapers. The most likely audience to attend the Christmas market is people living near where it’ll take place.
There’s no need to hire a graphic designer to craft posters. Just use an online graphic design tool like PosterMyWall, select a pre-built Christmas poster template, customize it to your taste, and viola… you’re done! Make sure the overall character of the poster stands out and catches the audience’s attention. Use colorful and bold fonts on a contrasting background and plenty of visuals.
Solidify your online presence
Most people search for Christmas markets on the web these days. That’s why you should have an up-and-running, conversion-focused website. Apart from that, you must have a website blog where you post engaging articles for the audience. Articles bring more traffic to your website as long as they add value for people.
If a substantial number of people read your blog every week, you could put out an article detailing the upcoming Christmas market event. Make sure you also post the URL of the article on multiple Facebook groups, including your own social media channels — but more on social media marketing later.
Email marketing works wonders
Make sure your website has a “subscribe to our weekly newsletter” button so that you have a growing list of subscribers, which is essential to your email marketing campaign. Email marketing is challenging to pull off because you only get one shot to convince the reader to open your email, let alone attend the Christmas market.
The trick is to structure your email and mix it with visuals and CTA (call-to-action buttons). Half the magic is in the subject line, which should target customer pain points in a creative way. Lastly, remember the 80-20 rule — 80% of your email should be educational, and only 20% of it should be marketing-related.
Use social media to your advantage
Everyone uses social media, which is why a core aspect of your marketing mix should comprise social media marketing. The first thing is to identify where your target audience hangs out. Most likely, it’ll be Facebook and Instagram, the 2 most-used platforms on the planet.
Next, create your social media channels and start posting regular content. The only way to grow your following is to churn out quality content consistently. You can make a content calendar so that you stay consistent with your posts. Post URLs of your blog articles and YouTube videos on your social media channels, accompanied with catchy captions. Alternatively, you could go live or run paid ads to accelerate your promotion.
Don’t forget about SEO
As mentioned earlier, people nowadays use Google to search for everything, including an upcoming Christmas market event. SEO is a set of best practices that can improve your website’s and social media pages’ ranking on Google’s SERPs. The higher you rank, the more traffic you’ll get, and the more people will attend your Christmas event.
However, SEO is not a one-time thing. You have to constantly stay atop Google’s algorithms since other websites and pages are fighting for the top spots. One way to do that is to hunt for the most-searched phrases on Google regarding Christmas markets and incorporate them in your content, such as blog articles, YouTube video transcripts, and social media posts.
A final piece of advice
While the above strategies work like a charm, they’re not a one-size-fits-all solution to promoting your Christmas market. Remember, you must tailor each strategy to your specific needs and target audience. For instance, if you’re running a predominantly tech festival, your target market will be tech enthusiasts who potentially missed out on Black Friday and Cyber Monday deals.
Lastly, if you’ve started promotion late, you can pair up with a social media influencer to fast-track your marketing process. Influencers have many followers who look up to them as experts in their field and take their recommendations about products. If an influencer gives you a shootout, you’ll surely attract a big crowd at your Christmas market.
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