Glamtush
No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
No Result
View All Result
Glamtush
No Result
View All Result
Home Entertainment

Africa’s R&B Finds Its Pulse With TANTALIZERS

byGLAMTUSH
November 18, 2023
in Entertainment, Music
Reading Time: 4 mins read
New Year Resolutions
Share on FacebookShare on TwitterShare on PinterestShare on WhatsappShare on LinkedinShare on Telegram

The evolution of African music has been exciting to watch. From the strains of highlife music played live in bars and on wireless radios to selling out international arenas with electric performances, the sound of the continent has never been more relevant on the world scene.

And yet, Africa’s music cannot be confined to one box.

READ ALSO

Beyoncé’s Unreleased Songs, Tour Plans Stolen In Atlanta

Purp Wins Nigerian Idol Season 10

Back in 2016, Spotify recognized the undeniable presence of Afro R&B in Africa’s musical landscape. TANTALIZERS, one of Spotify’s earliest afro-leaning playlists, was born out of this realisation. It was a nod to the fact that R&B had found its home within the hearts of African artists and listeners, becoming an integral part of the continent’s rich musical ecosystem.

This playlist embraces and celebrates the soulful melodies of R&B infused with local flavours from across Africa’s vast and vibrant geographical and musical landscape. What is the inspiration behind TANTALIZERS? What beats define it? And why do Thursdays and Fridays offer the ultimate experience? Benewaah Boateng, Spotify’s West Africa Editor tells us more.

Hit after hit played on TANTALIZERS takes the listener on a sonic journey through the best R&B and afro R&B tracks from Africa’s leading vocalists. This curated experience goes further than being a playlist representing the finest songwriting and tunes Africa has to offer. Consider that Africa is made up of  hundreds of cultures, and yet, can unite around one music form.

The magic starts in the genre itself. R&B transcends language and location, connecting listeners through universal themes of love, passion, and emotion. The TANTALIZERS audience features a mix of the genders, interestingly with a slight skew towards male listeners. That should come as no surprise to anyone who understands the true nature of African men as consummate lovers. A significant portion of TANTALIZERS’ fanbase hails from Kenya, a testament to the burgeoning R&B and R&B fusion scene sweeping across East Africa, but the West and South are not left behind, with Nigeria and South Africa coming in right after..

In reality, though, this R&B revolution is not unexpected. In its own way, R&B has always been a substantial part of Africa’s soundscape. Artists like Ghana’s Kojo Antwi and Nigeria’s 2Baba explored R&B and love ballads between the 1980s and early 2000s, setting the stage for the genre’s current resurgence. Yes, Afrobeats and Amapiano dominate the conversation today, but R&B is quietly and steadily making its mark, offering a genre that’s both nostalgic and fresh through every generation of music lovers.

The most-streamed songs on TANTALIZERS all share a common thread – a little bounce and an up-tempo melody. Tracks like Jeune Lio’s Test Me and Tyla’s Girl Next Door have become instant favourites, thanks to the subtle bounce in their production that gets listeners grooving.

According to Spotify data, Thursdays and Fridays emerge as the top listening days for TANTALIZERS. The reason? It’s simple – the weekend vibe. Africans love the leisure of the weekend where we can connect with each other on a deeper level. Nothing sets the mood better than the smooth and rhythmic tunes of R&B.

So, what should you look out for from this list of homegrown R&B acts? Don’t sleep on Xenia Manasseh’s exceptional songwriting skills or the soul-touching melodies of Botswana native Titose. To call these the future of African R&B would not be an overstatement. And if you like the modern R&B melodies of American Frank Ocean, Bryson Tiller, and SZA, check out what Uganda’s very own singer-songwriter MAUIMØØN can do.

Spotify prides itself in understanding young African’s tastes based on the data available. Part of this is what makes TANTALIZERS the leading R&B playlist across anglophone, francophone and lusophone Africa and beyond, with majority of listeners coming from the 18-29 year olds And what does the data say about the number of tracks that makes a playlist feel just right? The sweet spot is 45 to 60 songs, and that’s what TANTALIZERS gives.

Get into the heartbeat of African R&B with TANTALIZERS on Spotify. Tune in, turn up the volume, and let TANTALIZERS be the soundtrack to your rediscovery of feelings that only R&B can stir up deep within you.

Related Posts

Beyoncé
Celebrities

Beyoncé’s Unreleased Songs, Tour Plans Stolen In Atlanta

July 15, 2025
Purp
Celebrities

Purp Wins Nigerian Idol Season 10

July 13, 2025
MaWhoo
Celebrities

MaWhoo Takes Her Throne As Spotify EQUAL Africa Ambassador For July

July 9, 2025
Nigerian Idol Season 10
Celebrities

Purp And Raymu To Compete In Nigerian Idol Season 10 Grand Finale

July 9, 2025
2Baba
Entertainment

2Baba Tenders Apology To Wife, Children, Fans Over ‘Men Not Built For One Woman’ Remark

July 2, 2025
Kayode Peters
Celebrities

Movie Producer Kayode Peters Passes Away In Canada

June 28, 2025
Next Post
School Feeding Program

Monarchs Laud FG Over School Feeding Program

LATEST COVER

Priscilla Ojo

GPBN Associates Member

Fidelity Bank

Zenith Bank

WAFCON 2024

WAFCON 2024: Nigeria Thrash Zambia 5-0 To Book Semi-Final Spot

July 18, 2025
Digital Loan Disbursements

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

July 18, 2025
The Alternative Bank

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

July 18, 2025
LOPE Chairman

LOPE Chairman Justice Mmadubugwu Weds Longtime Partner Ifunanya In Civil Ceremony

July 18, 2025
Quality Education

Fidelity Bank Promotes Quality Education In Nasarawa

July 17, 2025
President Muhammadu Buhari

Aare Adetola Emmanuelking Mourns Former President Muhammadu Buhari

July 17, 2025
Megastar Media Communications

Megastar Media Communications Donates Ultra-Modern Solar-Powered Toilet Facility To Abuja School

July 17, 2025
UNGC

FirstBank Partners UNGC To Drive Sustainable Finance And Unlock Capital For Development

July 16, 2025
Buhari

Why I Couldn’t Attend Buhari’s Funeral – Peter Obi

July 16, 2025
Access Holdings

Access Holdings Reaffirms Strategic Growth Plan From Expansion To Optimisation

July 16, 2025

GLAMTUSH

 

Glamtush publishes the latest trends in fashion, beauty, and lifestyle, as well as those making the fashion world interesting and adorable.

RELEVANT PAGES

  • About Us
  • Advertise
  • Contact Us

REACH OUT

Do you have any news for us? Event Coverage, Press Releases or Adverts? Then reach out to us via glamtush@gmail.com or glamtush15@gmail.com

OFFICE ADDRESS

Lagos, Nigeria

Copyright © 2022 Glamtush

  • About Us
  • Advertise
  • Contact Us
  • Disclaimer
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Terms And Conditions
  • Write for Us

© 2022 Glamtush

No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events

© 2022 Glamtush