Zoho has announced a 75% growth in Nigeria as it highlights the nation’s lead in responsible AI adoption.
Glamtush reports that Zoho, a global technology company, today released a new research, which revealed that Nigerian businesses are setting a global standard in balancing artificial intelligence (AI) adoption with robust privacy protection.
The study titled: The AI Privacy Equation: The Nigerian Model of Responsible AI Adoption was conducted by Arion Research on behalf of Zoho. The company also said that it saw a customer growth of 75% in 2024 in Nigeria, one of its key markets in the African region.
The announcements were made on the sidelines of Zoholics Nigeria, the company’s annual user conference held this year in Lagos.
“We continue to invest in Nigeria as businesses here accelerate their adoption of technology
to grow and scale. The latest study around AI and Privacy proves that Nigerian businesses
are leading the way in responsible AI adoption, as they temper the new technology with
privacy measures. This mirrors Zoho’s philosophy of building contextual and privacy-first AI models that can help businesses realise tangible benefits. We infuse our AI solutions—from conversational and prescriptive to agentic and generative—with business context so that it can provide organisations with decision intelligence,” said Kehinde Ogundare, Country Head, Zoho Nigeria.
Nigerian Businesses Balance AI Innovation with Privacy Protection
The report, which surveyed 386 respondents in Nigeria, reveals that 93% of Nigerian
organisations have already begun their AI journey, with 31% achieving advanced AI
integration across the organisation, and 26.5% implementing AI across multiple
departments. This indicates that more than half of Nigerian businesses have moved from an experimental phase to operational deployment of AI.
Furthermore, 84% of the respondents report strengthening privacy measures since
implementing AI, with 66% describing these improvements as significant. The widespread
adoption is being driven by executive commitment at the highest levels. More than half of the respondents occupy CEO or executive roles, and this leadership-driven approach is accelerating adoption and moving companies quickly from pilots to full-scale deployment.
The study found that Nigerian businesses are not just adopting AI, they are embedding it
responsibly. 94% of organisations now have a dedicated privacy officer or team, a figure
well above global averages. In fact, 40% of the organisations allocate more than 30% of
their IT budgets specifically to privacy protection, reflecting the belief that strong
governance is a competitive advantage rather than constraint.
The financial sector is pioneering the balance between innovation and compliance, representing 29% of the respondents. Their top AI use cases for them include customer
service automation (49%), software development and enhancement (46%), and marketing optimisation (32%), each implemented with privacy-by-design principles at the core.
AI Upskilling and Barriers
While the lack of technical expertise is cited as the top-most barrier by 37% of the
businesses, privacy and security concerns were the next biggest challenge, cited by 35% of the respondents. Skills development is, therefore, a defining feature of the Nigerian model, with 69% of organisations prioritising data analysis and interpretation skills, 53%
emphasising on AI literacy, and 40% of organisations investing in prompt engineering skills for generative AI tools. The report notes that Nigerian organisations recognise that AI
success depends more on human capability development than technology acquisition.
Regulatory Awareness
Nearly 65% of organisations say regulatory consciousness has increased since the
introduction of Nigeria’s Data Protection Act. Companies are conducting regular privacy
audits of AI systems (57%), implementing data minimisation practices for AI training
(57%), and requiring explainability of AI decisions (52%). This proactive governance
positions Nigerian businesses not only for domestic compliance but also for
competitiveness in international markets.
The findings highlight a uniquely Nigerian blueprint for responsible AI adoption, one that
integrates executive leadership, privacy-first approaches, skills-focused development,
customer-centric approach, and regulatory readiness. By embedding these elements into
their digital transformation strategies, Nigerian businesses are demonstrating that AI
innovation and privacy protection can advance hand in hand, creating both trust and long-
term competitive advantage.
“The Nigerian model challenges the conventional wisdom that AI adoption requires privacy trade-offs, said Michael Fauscette, CEO & Chief Analyst, Arion Research LLC. When 84% of organisations strengthen their privacy measures through AI implementation rather than weakening them, it demonstrates that privacy-conscious design can actually enhance AI outcomes. Nigerian businesses are proving that robust governance isn’t a constraint on
innovation, it’s a competitive advantage that builds customer trust and creates sustainable
AI implementations.”
Zoho’s Growth in Nigeria
Zoho’s growth in Nigeria is being driven by the increasing demand for scalable, unified
solutions that are easy to implement. The top products driving revenue growth in the
country are Zoho Workplace (enterprise email and collaboration suite), Books (accounting
software), Campaigns (all-in-one powerful Email and SMS marketing solution), and Zoho
One (all-in-one suite that brings together over 55 business applications). Key sectors
contributing to this expansion are IT hardware and IT related services, financial services,
energy, utilities and resources, manufacturing, non-IT professional services, real estate and
construction, media and entertainment, education and retail.
