Categories: EntertainmentMusic

Youtube Music Expands Commitment To Black Music Through The #YouTubeblack Voices Fund

YouTube Music is deepening investments in Black communities by opening applications to the #YouTubeBlack Voices Fund Class of 2022, aimed at enabling Black artists to commercialise their work.

Grant applications for the #YouTubeBlack Voices Fund Class of 2022  will open on 21 June 2021. Eligibility has been expanded to include songwriters and producers, allowing Black artists residing in Kenya, South Africa, Nigeria, Canada and the UK, in addition to the U.S., Brazil and Australia, to apply.

YouTube Music is also launching a new partnership with renowned music education institution, 1500 Sound Academy, founded by Grammy-award winning songwriters and producers, James Fauntleroy and Larrance “Rance” Dopson. Through the inaugural #YouTubeBlack Music Future Insiders Scholarship, YouTube will fund ten full ride scholarships to the Academy’s Live Online 1500 Music & Industry Fundamentals programme.

“The YouTube Music team is excited to expand the #YouTubeBlack Voices Fund and create new opportunities while also reflecting on the progress made to date,” says Alex Okosi, YouTube’s EMEA managing director for emerging markets. “The six-month scholarship term will see recipients undertake courses in music production, engineering, songwriting, mixing, music business and much more,” he adds.

Through the inaugural Class of 2021, the #YouTubeBlack Voices Fund provided resources including dedicated one-on-one support, seed funding, training, and networking programs enabling the 21 grantees to achieve incredible growth, not only on YouTube but in their careers. Some of these achievements include:

  • From January 2021 through April 2021, the class collectively received 1.4B views on their official artist channels

  • Six artists saw over 50% growth in official artist channel subscribers (Joy Oladokun, Miiesha, BRS Kash, Jensen McRae, serpentwithfeet, and Yung Baby Tate)

  • Four artists saw 200% growth on their official artist channel views (serpentwithfeet, Jensen McRae, Yung Baby Tate, and Joy Oladokun)

  • As part of YouTube Music’s Africa Month celebration, Sho Madjozi, Sauti Sol, and Fireboy DML, hosted exclusive live stream virtual concerts on each of their Official Artist Channels

  • Rexx Life Raj, Joy Oladokun, and Tkay Maidza performed at YouTube’s annual Brandcast event

  • Mariah The Scientist performed an exclusive live set for YouTube Music Nights from Center Stage in Atlanta, in support of the National Independent Venue Association (NIVA)

Future Insiders aims to equip at-risk and underserved youth, who aspire to enter the music and creative industries, with skills on content development. Following the program’s early success, Future Insiders will be expanded globally with more details to be shared later this year.

Moreover, to celebrate Black culture, YouTube Music has activated #YouTubeMusic Moments – a collection of content series, live streams, and events whose primary goal is to celebrate Black culture, identity, and experiences from the perspective of Black artists and thought leaders in music.

YouTube remains committed to being an advocate and ally to the diverse communities that call the platform home and will continue to expand its efforts to support other marginalised and underrepresented communities.

Angela Davies

Recent Posts

Ekiti Governor Honours Primate Ayodele’s Late Father, Names Street After Him

The governor of Ekiti state, Biodun Oyebanji has honoured Primate Elijah Ayodele’s late father by…

9 hours ago

Star Life: Saras & Kumud Teasers November 2024

Star Life's new series, Saras & Kumud teasers November 2024, can be accessed below.  …

19 hours ago

Polaris Bank Clinches “Best Mobile App” Award At Digital Jurist Awards 2024

Polaris Bank clinched the "Best Mobile App" award at the Digital Jurist Awards 2024.  …

19 hours ago

Access Holdings’ Total Assets Grows to ₦41.1 Trillion in Q3

Access Holdings’ total assets grew to ₦41.1 trillion in Q3.   Glamtush reports that Access…

20 hours ago

Nigeria Ranks Fifth Globally In Daily Social Media Usage (FULL LIST)

Nigeria has been ranked fifth globally in daily social media usage.   Glamtush reports that…

20 hours ago

Saras & Kumud Premieres On Star Life (Synopsis, Full Story, Casts)

Saraswatichandra, retitled Saras & Kumud, is Star Life’s upcoming series, which is a shift from…

20 hours ago