Nigerians have turned to Google Search for career and skills empowerment as new trends are revealed.
Glamtush reports that new Google Search trends released today show that Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers. The data reflects a national drive for upskilling and financial independence in a rapidly evolving and dynamic job market.
The surge in career-related searches highlights a clear desire among Nigerians to adapt to new economic realities. In the past 12 months, search interest for “how to make money with ai” increased by +40%. The entrepreneurial spirit is also evident, with searches for ” how to start a business from home” almost doubling (+90%) and “how to start a business with no money” increasing by +80% year-over-year.
Shifting Focus to New Business Ventures
Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched “how to start a business” queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.
The data also reveals a strong interest in digital and creative careers, with top searches for “how to start” related to jobs and skills including “how to start freelancing with no experience,” “how to start a fashion brand,” and “how to start creating content.”
AI and Trending Skills Take Center Stage
The desire to upskill is a major theme, particularly with the rise of AI. “how to learn ai” jumped by +160% over the past 12 months, placing it among the top trending “how to learn” searches in Nigeria.
Other skills seeing a dramatic increase in search interest include:
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how to learn forex trade (+300%)
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how to learn make up (+270%)
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how to learn photoshop (+180%)
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how to learn computer step by step (+160%)
Speaking on the trends, Olumide Balogun, West Africa Director at Google, said, “These search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape. We are committed to providing the tools that empower this growth and innovation.”
