Nigerian Breweries Launches Ace Desire, First Zobo Flavoured Alcoholic Drink

L-R: Toyosi Adeyemi, Brand Support Manager (RTD), Nigerian Breweries Plc; Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc; Patrick Olowokere, Corporate Communications and Brand Public Relations Manager, Nigerian Breweries Plc and Mr. Stanley Obi, Innovation Manager, Nigerian Breweries Plc at the launch of Ace Desire, Nigeria’s first Zobo flavoured alcoholic drink in Lagos on Thursday.

Foremost brewer in the country, Nigerian Breweries Plc, has raised the bar in the Ready-to-Drink (RTD) market with the launch of “Ace Desire,” the first zobo flavoured alcoholic drink into the Nigerian market.

At the launch in Lagos on Thursday, the Marketing Director, Nigerian Breweries Plc, Mr. Franco Maria Maggi, explained to Journalists that Ace Desire is a sophisticated blend of spirit, natural Hibiscus or zobo extracts, being the traditional beverage produced from Hibiscus leaves. “This rich combination of a balanced mix of spirit and Hibiscus extracts contains 5.5% alcohol, and offers a tingling sensation and rich aroma”, he said.

According to him, Ace Desire, packaged in a 33cl glass bottle, stands out amongst other products on the Ready-to-Drink category. He added that Nigerian Breweries, “the house of quality” has delivered on yet another promise to delight consumers with the introduction of Ace Desire.

“The brand’s ambition is to lead in the Nigerian RTD category by establishing itself as the relentless pioneer of innovation”, Maggi said, while also promising that the product will be available in outlets across the country over the next few weeks.

Mr. Franco Maria Maggi disclosed that the extensions of the Ace brand have always been informed by the need to satisfy different consumer taste profiles that evolve and change over time.

It would be recalled that Nigerian Breweries launched the Ace brand in December 2014 with an apple-flavoured alcoholic drink called Ace Passion. In March 2015, Ace Roots, a spirit mixed alcoholic drink made from African herbs and fruits joined the Ace family, while Ace Rhythm, a mix of Vodka and Citrus was unveiled in November 2015.

See more photos from the launch below: