News

Multichoice Group Joins UN As Official African Media Partner For Global COVID-19 Campaign

Multichoice Group Joins UN As Official African Media Partner For Global COVID-19 Campaign

 

 

As part of its ongoing efforts to raise awareness through information, the MultiChoice Group has joined the United Nations (UN) as an official partner of the UN’s global COVID-19 awareness campaign, Pause, which launched globally on 30 June.

The Pause campaign aims to highlight the dangers of sharing false information related to COVID-19. The campaign asks people around the world to pause, think and take care before sharing information which could be inaccurate or a result of misinformation and may have harmful effects.

“We are in a moment of global reckoning as COVID-19 and its social and economic consequences challenge the world in unprecedented ways.

“Misinformation, hate speech and fake news are fueling and distorting all of these challenges and eroding the truth. We are very excited to have MultiChoice onboard as a supporter giving the launch of our campaign reach across Africa”.

“They are uniquely positioned to deliver this important message to their diverse audiences across the continent,” said Robert Skinner, UN Senior Adviser for Global Communications.

MultiChoice Group Executive Chairman, Imtiaz Patel, also noted that reliable information is vital to the fight against COVID-19. “The dissemination of credible information has become critical to fighting this epidemic, which continues to impact millions across the globe and our continent. We are, therefore, honoured to be able to utilize the continental reach of our broadcast and digital platforms across Africa to empower people with vital information” said Patel.

The MultiChoice Group has supported a number of initiatives in the fight against the spread of the pandemic which continues to wreak havoc across the globe, and it is being acutely felt across Africa.

Early in the spread of the pandemic, the organization harnessed the power of its platforms to ensure that its subscribers across the continent were given access to credible and accurate information.

MultiChoice continues to seek opportunities to use its platforms to combat the spread of COVID-19. Supporting initiatives such as the Pause campaign and airing educational and news related content align with the organisation’s commitment to making an impact in the communities where it operates.

The campaign launched globally on the 30 June with critical information broadcast across Africa through the DStv and GOtv on-air and digital platforms, SuperSport and M-Net properties and Showmax.

The campaign encourages the public to support the cause and pledges not to share inaccurate information at www.shareverified.com

Angela Davies

Recent Posts

SDNON Unveils Ambitious Plans For 2025, Celebrates Outgoing Executives

The newly elected SDNON excos have unveiled their ambitious plans for 2025 and celebrated the outgoing executives.…

9 hours ago

Primate Ayodele Releases 2025 Prophecies For All Sectors

The leader of the INRI Evangelical Spiritual Church, Primate Elijah Ayodele, has released his 2025…

19 hours ago

Timeless Tunes: How Throwback Songs Bond Africans In 2024

Music has always been central to African culture, reflecting societal changes while connecting generations. In…

2 days ago

Sinach To Feature In Global Christian Event, Gather25

Sinach is set to feature in the global Christian event, Gather25.   Glamtush reports that Gather25,…

2 days ago

Yahaya Bello Released After Meeting Bail Conditions

Yahaya Bello has been released after meeting his bail conditions.   Glamtush reports that former…

2 days ago

Makinde Cancels Birthday Celebration To Honour Ibadan Stampede Victims

Makinde has cancelled his birthday celebration to honour the Ibadan stampede victims.   Glamtush reports that Governor…

2 days ago