Jumia Food Adds So Fresh To Its Platform To Promote Healthy Living

Jumia Food Nigeria has added So Fresh, Nigeria’s leading fresh food chain, to its ever-growing catalogue of restaurants on its platform. This is in a bid to promote healthy living among Nigerians.

The announcement was made on June 26 at a joint press conference held by the two companies at So Fresh Ogudu branch located at 40b, Ogudu Road, Ojota, Lagos.

Guy Futi, the Managing Director of Jumia Food said the company’s commitment to promoting and encouraging a healthy lifestyle among Nigerians necessitated the partnership.

“As a business, we are always looking for new ways to serve our customers, such as through a partnership like this. I am particularly excited with So Fresh because this is an opportunity for us to support and sustain healthy lifestyle among Nigerians through the consumption of fresh foods which customers can now order from So Fresh on Jumia Food. 

“We remain focused on putting all our efforts into growing the business and becoming the largest on-demand platform in Nigeria”, Futi said.

In his remarks, Goke Balogun, the chief executive officer of So Fresh said the partnership agreement will help So Fresh leverage Jumia Food’s visibility to grow the brand. So Fresh was founded in 2010 as Fruitivegies, changed its name to So Fresh in 2013 and currently has 9 outlets in Lagos.

“This is a natural partnership because Jumia Food is the leading and most reliable online food delivery platform in Nigeria while So Fresh is the number 1 healthy food chain in the country. We pioneered the healthy food industry in Nigeria and Jumia Food will help us deliver meals to our customers from the convenience of their homes and offices,” noted Balogun 

He further reiterated that this partnership will reinforce So Fresh’s mission to change the eating habits of Nigerian citizens, inspiring them to live fresh and live healthily. “We will actively continue to drive our expansion across Lagos and other parts of the country and in the long run, this will enable more people to get on the healthy eating lifestyle. We, therefore, assure our customers that we are constantly striving to attain the highest standards in food safety, quality and most importantly customer satisfaction,” Balogun said.

About Jumia

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use Jumia’s platform to better reach and serve consumers. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services. Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform. JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.

About So Fresh

So Fresh is Nigeria’s pioneer and number one healthy food chain, providing fresh, delicious, nutrient-rich healthy meals and committed to promoting a healthy lifestyle. Fresh is Best and that is how we win every day, selling a wide range of fresh salads, juices, smoothies, parfait, fiesta wraps, sandwiches and other quick on the go healthy meals. At So Fresh, we believe food should be fresh and close to nature as possible because the choices we make about what we eat, where it comes from and how it’s prepared to have a direct and powerful impact on the health and wellbeing of individuals, communities and the environment.