Glamtush
No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
No Result
View All Result
Glamtush
No Result
View All Result

“Harnessing Big Data And Improving Emotional Intelligence, Key To Personalizing Travelers Experience”

byCorrespondent
March 3, 2017
in Uncategorized
Reading Time: 2 mins read
Share on FacebookShare on TwitterShare on PinterestShare on WhatsappShare on LinkedinShare on Telegram

The Vice President of Jumia Travel Nigeria, Omolara Adagunodo has stated that harnessing big data properly and improving emotional intelligence will help to personalize the African traveler’s experience through technology. She made the remark at one of the panel discussions hosted by Afro Tourism at this year’s Social Media Week in Lagos.

She pointed out that for the African traveler’s experience to be personalised through technology, there has to be a right mix of data to reach out to the customers. “Some of the recommended tips for achieving this will include, sending personalized messages to customers, understanding, and analyzing website traffic to have a clue on what travelers are looking for.” Omolara further emphasized on the role of big data as the godfather for the internet of things, data collection, information analytics, artificial intelligence, data science, and growth hacking.

READ ALSO

WAFCON 2024: Nigeria Thrash Zambia 5-0 To Book Semi-Final Spot

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

The panel discussion also had other seasoned hospitality experts and travel bloggers in attendance, such as Ikechi Uko, organiser of Akwaaba & publisher of ATQ magazine; Bruce Prins, hospitality consultant; Chiamaka Obueke, Founder of Social Prefect; Innocent Uchenna, Travelstart; Tosin Ajibade, Founder of Olorisupergal; and Sam Adeleke of Afrotourism as the moderator.

Travel experience

In his comment, Ikechi Uko of Akwaaba identified the need to create networks that enable Africans to travel within Africa. He queried the current deficit in the number of airlines flying within Africa, as this has forestalled many travels in Africa. “We need to create more profitable airlines flying within Africa; this will encourage more travels within the continent. There are interesting destinations in Africa but how many Africans visit these destinations?” he added.

While answering questions on the kind of effective method of sending personalized messages to travelers, Omolara stated that operators in the travel and hospitality business should start keeping customers’ data. The data should consequently be used to pitch personalized messages to the customers. She cited for instance a hotel sending a wedding anniversary message to a couple who lodged in the hotel during the wedding ceremony. When you personalize or tailor make your messages to customers’ special dates, it will have a lasting impression on them, and encourage return patronage.”

Travel experience

 

Olukayode Kolawole | Head of PR & Marketing | Jumia Travel

Related Posts

WAFCON 2024
Sports

WAFCON 2024: Nigeria Thrash Zambia 5-0 To Book Semi-Final Spot

July 18, 2025
Digital Loan Disbursements
Business & Brands

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

July 18, 2025
The Alternative Bank
Business & Brands

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

July 18, 2025
LOPE Chairman
Society/Gists

LOPE Chairman Justice Mmadubugwu Weds Longtime Partner Ifunanya In Civil Ceremony

July 18, 2025
Quality Education
Business & Brands

Fidelity Bank Promotes Quality Education In Nasarawa

July 17, 2025
President Muhammadu Buhari
Features

Aare Adetola Emmanuelking Mourns Former President Muhammadu Buhari

July 17, 2025
Next Post
Empty Stomach

5 Things To Do When Hit With Sudden Stomach Pains

LATEST COVER

Priscilla Ojo

GPBN Associates Member

Fidelity Bank

Zenith Bank

WAFCON 2024

WAFCON 2024: Nigeria Thrash Zambia 5-0 To Book Semi-Final Spot

July 18, 2025
Digital Loan Disbursements

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

July 18, 2025
The Alternative Bank

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

July 18, 2025
LOPE Chairman

LOPE Chairman Justice Mmadubugwu Weds Longtime Partner Ifunanya In Civil Ceremony

July 18, 2025
Quality Education

Fidelity Bank Promotes Quality Education In Nasarawa

July 17, 2025
President Muhammadu Buhari

Aare Adetola Emmanuelking Mourns Former President Muhammadu Buhari

July 17, 2025
Megastar Media Communications

Megastar Media Communications Donates Ultra-Modern Solar-Powered Toilet Facility To Abuja School

July 17, 2025
UNGC

FirstBank Partners UNGC To Drive Sustainable Finance And Unlock Capital For Development

July 16, 2025
Buhari

Why I Couldn’t Attend Buhari’s Funeral – Peter Obi

July 16, 2025
Access Holdings

Access Holdings Reaffirms Strategic Growth Plan From Expansion To Optimisation

July 16, 2025

GLAMTUSH

 

Glamtush publishes the latest trends in fashion, beauty, and lifestyle, as well as those making the fashion world interesting and adorable.

RELEVANT PAGES

  • About Us
  • Advertise
  • Contact Us

REACH OUT

Do you have any news for us? Event Coverage, Press Releases or Adverts? Then reach out to us via glamtush@gmail.com or glamtush15@gmail.com

OFFICE ADDRESS

Lagos, Nigeria

Copyright © 2022 Glamtush

  • About Us
  • Advertise
  • Contact Us
  • Disclaimer
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Terms And Conditions
  • Write for Us

© 2022 Glamtush

No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events

© 2022 Glamtush