FirstBank of Nigeria launched its new and user-friendly website to provide more information on its innovative digital products, services and initiatives.
The launch of the website comes in line with measures that the Bank has taken to execute its digital banking strategy that aims to progress all facets of the its activities in line with global best practices.
Hence, the new site is a quantum leap from the old website and can be accessed via the new URL https://www.firstbanknigeria.com/ from any internet enabled device with a functional browser.
The website is easy to navigate and equipped with tools to meet customers’ lifestyle needs. It will adopt best practice such as make the site responsive and adaptive to all devices, create a user centered design, consistent online brand identity using consistent design, look and feel throughout the web, tablet and mobile as well as fully compliant with current web standards and design trends.
It will also build online confidence and trust. This is to drive confidence in the brand and deliver an excellent user experience. As well as integrate rich, fully functional widget, tools and calculators to engage users and enable customers get what they want with least efforts. The tools include mortgage and loan calculators, currency converters as well as branch locators.
In addition, to improve aesthetics and user experience which gives the website clear readable navigation, perfect typography and imagery, aligning look and feel to FirstBank’s identity as well as consistency in brand alignment across multi-channels.
The key features of the new website include: increased usability and user experience, being adaptive and responsive, responsive touch screen features and anti-scam massage.
Its mobile enabled features make it perfect for the on-the-move generation and it is considered a unique evolution for the lender in terms of information and interactive services available for customers, investors, shareholders and the global community.
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