Discovering Future Of Nigerian Music With Spotify And United Masters’ Fresh Finds Sessions

Fresh Finds Sessions, a collaborative initiative between Spotify and United Masters, concluded with remarkable success in Lagos, showcasing the partnership’s commitment to nurturing emerging and independent Nigerian musical talent.

The three-day camp focused on comprehensive artist development, offering invaluable industry insights and music recording sessions.

On the second day, United Masters’ Head of Africa, Niyi Osadipe, hosted a Q&A session with renowned producer Sarz. During their chat, Osadipe asked Sarz to share advice with young artists who need guidance. “I think one of the most important things I have learnt over the years is being authentic to yourself, and that authenticity is a byproduct of everything else that you may desire, including success and accolades,” advised Sarz.

The recording sessions on day two featured emerging producers Twitchpapi and LeMav collaborated with promising artists Kyla Blac, DEELA, Tolani and the current face of Fresh Finds Africa’s playlist, Rigo Kamp. Songwriter Vito Rali also joined them during these sessions.

On the final day, those present were treated to a showcase featuring Amaeya, Fitzy West, FirstKlaz, and Romi; songwriter Shorae Moore, producers Ramoni and Dunnie and, most excitingly, the songs created during the two days of the Fresh Finds Sessions.

During his Q&A session, producer Loudaa shared valuable insights on the importance of producers connecting with artists during sessions and how it helps with the inspiration process, stating that “Creativity as a whole comes from a deep place and different things can inspire what you create.” Loudaa and established artist Lojay attended the playback session to listen to the collective creative output.

The event also included several educational sessions designed to equip artists with essential industry knowledge such as a workshop on Split Sheets to help participants understand the intricacies of music rights and revenue sharing with Traci Tolamire, Head of Artist Operations, United Masters. Lastly, acclaimed artist Blaqbonez shared his expertise on the art of content creation, offering practical insights into building and maintaining a strong digital presence.

Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa, reflected on the impact of Fresh Find Sessions, saying “Spotify has always been intentional about creatives and their growth. Being able to serve the creative community in this way has been an honour and we’re grateful to our partners, United Masters, for collaborating with us.”

The three-day workshop was one for the books as it provided invaluable networking opportunities and comprehensive industry insights for participating talents. One participant, Rigo Kamp, expressed his gratitude: “I didn’t know what to expect, but after having my session, I’m just in awe and happy about my involvement. For Spotify and United Masters to find me worthy to participate in this programme is an honour.”

Music enthusiasts can discover these emerging talents by following Spotify’s Fresh Finds Africa playlist, which continues to showcase rising stars in African music.