CAN Condemns Peak Milk Over ‘Insensitive’ Easter Advert

CAN has condemned Peak Milk over its ‘insensitive’ Easter advert.

Glamtush reports that the Christian Association of Nigeria (CAN) has rebuked FrieslandCampina WAMCO Nigeria Plc, makers of Peak milk brand, for using Jesus Christ’s crucifixion as a metaphor to promote their product on Good Friday.

CAN described the advert as “insensitive, offensive, and totally unacceptable”.

While warning all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products, CAN said it was considering serious sanctions on the firm, including a boycott of their products.

The organisation said it would not tolerate any attempt to trivialise or disrespect the Christian faith.

CAN in a statement issued on Monday by its General Secretary, Joseph Daramola, said the advertisement was not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.

He said, “Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.

“FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond. We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.