Publisher of Genevieve Magazine, Betty Irabor, as being unveiled as the creative curator of the Cointreau Creative Crew in Nigeria.
The announcement was made by Cointreau at the press conference which took place yesterday, Wednesday, April 6, at the Wheatbaker hotel, Lagos.
The Cointreau Creative Crew is a worldwide philanthropic programme with the aim of developing women’s freedom and expression and encouraging them to strive to make their dreams a reality.
Antoinette Drumm, Zone Director – Africa and Med ME, Rémy Cointreau Group companies, said,
“We are pleased to partner with Betty Irabor as the Creative Curator of the Cointreau Creative Crew. It’s very exciting to launch the initiative in Nigeria as the global campaign has only launched in the UK with Laetitia Casta. She has also enlisted a network of creative and influential talent including actress Eva Longoria to work on the programme alongside her. We are proud and honoured as the Cointreau Creative Crew marks the beginning of the brand’s mission to celebrate creativity and freedom of expression with women across the world.”
The global campaign encourages individuals to ‘dream, dare, create’. It was launched last year in the UK and the official launch in Nigeria will take place on Sunday April 10. At the end of the campaign, an entrepreneur will be given a chance to receive a grant of €20,000 to pursue their creative project.
