Amapiano’s Global Rise Fueled By Dance Crazes And Fashion

South Africa’s Amapiano genre is taking the world by storm, with dance and fashion playing a key role in its success.

With over 855 million streams globally so far in 2024, Amapiano exports have skyrocketed by a massive 153,000% since 2013 compared to 2024.

Spotify’s new initiative, A Decade of Amapiano, explores this connection between music, dance and fashion. The website highlights popular dance challenges that fueled Amapiano’s global reach, like Uncle Waffles’ “Yahyuppiyah” and Tyler ICU’s “Mnike.” Notably, both tracks rank among the top five most-streamed and most-exported Amapiano songs on Spotify over the past decade.

A Decade of Amapiano is now live on Spotify’s For The Record platform and the dedicated Amapiano destination on-platform. This initiative offers a deeper dive into the genre’s history and its exciting global impact.