Glamtush
No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events
No Result
View All Result
Glamtush
No Result
View All Result
Home Business & Brands

5 Emerging SaaS Trends Your Business Needs To Know About

byeditor
September 2, 2020
in Business & Brands
Reading Time: 3 mins read
Hybrid Working
Share on FacebookShare on TwitterShare on PinterestShare on WhatsappShare on LinkedinShare on Telegram

5 Emerging SaaS Trends Your Business Needs To Know About

In the past few months, businesses around the world have embraced cloud technology to pivot and survive. Cloud-based apps allow businesses to continue their operations remotely.

READ ALSO

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

However, if you have chosen cloud software for your business recently, you know that the SaaS industry is a crowded marketplace. For every single business requirement, there are hundreds, if not thousands, of vendors to choose from.

The pandemic has thrown the SaaS industry into sharp relief, highlighting both its shortcomings and its many advantages. It should come as no surprise that the industry is expected to grow this year to US$116-billion this year (up from just under $100-billion in 2019). But is that growth sustainable?

Even as the market adoption for SaaS grows, here are some other driving trends:

1. Lack of Profitability 

SaaS is notoriously a low-margin business. The percentage of profitable companies in the SaaS market is, surprisingly, in the low single digits, despite the market growth figures. At a time when VC funding is drying up, only those vendors that can prove they are on track to be profitable will make themselves more visible and relevant in the future. Those that cannot make that leap will most likely be a part of someone else’s consolidation story.

2. Rise of the Suites 

In a bubble, features tend to masquerade as products and products tend to masquerade as companies. During a recession/depression, this reverses. Products become features and categories consolidate. This gives rise to product suites which are either built from the ground up or assembled through acquisition. Already, bigger SaaS players are strengthening their offering by either building new products, or more often acquiring companies.

 

3. Consolidation 

A SaaS industry with tens of thousands of companies is unsustainable. How many CRM companies do we need? 10? 20? 50? We have more than 5 000 currently. This suggests that many of them are likely to be consolidated and in multiple areas. Oversupply combined with the rise of the suites suggests that consolidation is inevitable.

4. Differentiation

The vast majority of SaaS companies today are built on top of the big three players’ cloud infrastructure. It could be a matter of time before the big players start bubbling up to the application layer from the infrastructure layer. There comes a point where SaaS vendors have to show real differentiation. Just as we saw hundreds of calculators and flashlight apps on smartphones during the early days which disappeared after some of these were baked into the OS. The same is likely to occur in the SaaS industry. When that happens, how will SaaS players differentiate themselves? That could determine the survival (or not) of many companies.

5. Mobile first

Even as emerging market countries start to make investments in connectivity, the majority of them are likely to remain mobile-first markets. How well SaaS companies pivot to mobile-first will determine their success in these markets. In Nigeria, for instance, smartphone penetration is at 87%, with less than a quarter of the population accessing the internet through a laptop or desktop. The mobile strategy of the vendors will determine their relevancy.

Andrew is Zoho’s Regional Manager for the Africa region and is based in Cape Town, South Africa. He has more than 15 years of experience in sales and marketing, and has spent the last five years focusing on the implementation and testing of various business technologies. He is very passionate about Zoho and has exceptional insight into the business and marketing world.

Related Posts

Digital Loan Disbursements
Business & Brands

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

July 18, 2025
The Alternative Bank
Business & Brands

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

July 18, 2025
Quality Education
Business & Brands

Fidelity Bank Promotes Quality Education In Nasarawa

July 17, 2025
UNGC
Business & Brands

FirstBank Partners UNGC To Drive Sustainable Finance And Unlock Capital For Development

July 16, 2025
Access Holdings
Business & Brands

Access Holdings Reaffirms Strategic Growth Plan From Expansion To Optimisation

July 16, 2025
Polaris Bank
Business & Brands

Polaris Bank Commits To Continuous Investment In Journalism Excellence

July 15, 2025
Next Post
Speedy Economic Recovery

Heritage Bank To Stimulate Economic Growth With Youth Empowerment Schemes

LATEST COVER

Priscilla Ojo

GPBN Associates Member

Fidelity Bank

Zenith Bank

WAFCON 2024

WAFCON 2024: Nigeria Thrash Zambia 5-0 To Book Semi-Final Spot

July 18, 2025
Digital Loan Disbursements

FirstBank Marks Significant Milestone: ₦1 Trillion In Instant Digital Loan Disbursements

July 18, 2025
The Alternative Bank

The Alternative Bank Drives Community-Led Effort To Tackle Plastic Pollution In Lagos

July 18, 2025
LOPE Chairman

LOPE Chairman Justice Mmadubugwu Weds Longtime Partner Ifunanya In Civil Ceremony

July 18, 2025
Quality Education

Fidelity Bank Promotes Quality Education In Nasarawa

July 17, 2025
President Muhammadu Buhari

Aare Adetola Emmanuelking Mourns Former President Muhammadu Buhari

July 17, 2025
Megastar Media Communications

Megastar Media Communications Donates Ultra-Modern Solar-Powered Toilet Facility To Abuja School

July 17, 2025
UNGC

FirstBank Partners UNGC To Drive Sustainable Finance And Unlock Capital For Development

July 16, 2025
Buhari

Why I Couldn’t Attend Buhari’s Funeral – Peter Obi

July 16, 2025
Access Holdings

Access Holdings Reaffirms Strategic Growth Plan From Expansion To Optimisation

July 16, 2025

GLAMTUSH

 

Glamtush publishes the latest trends in fashion, beauty, and lifestyle, as well as those making the fashion world interesting and adorable.

RELEVANT PAGES

  • About Us
  • Advertise
  • Contact Us

REACH OUT

Do you have any news for us? Event Coverage, Press Releases or Adverts? Then reach out to us via glamtush@gmail.com or glamtush15@gmail.com

OFFICE ADDRESS

Lagos, Nigeria

Copyright © 2022 Glamtush

  • About Us
  • Advertise
  • Contact Us
  • Disclaimer
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Glamtush – Nigeria News, Nigerian Newspapers, Naija News
  • Terms And Conditions
  • Write for Us

© 2022 Glamtush

No Result
View All Result
  • Home
  • News
  • Beauty
  • Business & Brands
  • Entertainment
  • Fashion
  • Features
  • Lifestyle
  • Politics
  • Sports
  • Telenovelas
  • Events

© 2022 Glamtush